Rechat Unveils Integration With Follow Up Boss

Unified CRM and AI-Powered Marketing, Now Available to Teams

Rechat has been steadily expanding its AI-powered platform with a focus on reducing fragmentation across the real estate tech stack. Recent integrations and product updates have centered on one goal: bringing core workflows together without forcing agents or teams to abandon the tools they already rely on. That momentum includes Rechat’s recent integration with Figma, bringing collaborative design directly into real estate marketing workflows.

Today, Rechat announced a new integration with Follow Up Boss, connecting one of the industry’s most widely used CRMs directly to Rechat’s modern operating platform and Super App. The integration brings CRM data and AI-powered marketing into a single, mobile-first workflow, available directly to teams for the first time.

Follow Up Boss and Rechat now operate together. Contacts, communication history, tasks, and activity stay synchronized through a two-way data connection, eliminating duplicate entry and keeping both systems current.

One Workflow Instead of More Tools

Agents and teams continue managing clients and leads inside Follow Up Boss while activating Rechat’s Marketing Center for automated email, social, print, CMA, and market report campaigns. Engagement data flows back into the CRM, creating a more complete and accurate picture of every client interaction.

This approach reflects a broader shift across the industry. High-performing agents and teams are no longer looking for more tools. Brokers and teams want consolidation in their tech stack, with fewer systems that work together cleanly, without friction or forced behavior change. What they are pushing back on are mediocre “all-in-one” solutions that promise simplicity but deliver compromises, shallow functionality, and workflows agents don’t use.

Rechat’s philosophy is different. It is built to unify best in class systems through thoughtful integration, not replace them. Rechat is modular and works with your favorite tools.

Built for Teams Scaling Today

The new integration unlocks access to Rechat’s modern software alongside Follow Up Boss, including AI-driven campaign automation, centralized brand and listing marketing, design, transactions, and Rechat’s AI Agent Assistant, Lucy. Teams retain flexibility while gaining a more unified, mobile-first modern platform designed around how real estate professionals actually work.

Top-producing teams that rely on Follow Up Boss can now run Rechat in parallel and in sync, connecting two best in class platforms without compromising speed, control, or data integrity.

Available Now

The Rechat and Follow Up Boss integration is available immediately to customers of both platforms.

Learn more here: https://rechat.com/rechat-fub/

You can read more about the announcement here:

• Real Estate News: Rechat’s vision becomes reality through FUB integration
• Inman News: In latest industry hook-up, Follow Up Boss and Rechat target industry power users
• HousingWire: Rechat adds Follow Up Boss integration