Brokerage Technology

Empowering Your Real Estate Team: 10 Strategies to Make Informed Technology Decisions

12 Min Read

Table of Contents

In today’s fast-paced real estate market, having a well-informed and agile team is more crucial than ever. As the tools of the trade increasingly shift toward the digital landscape, understanding how to make the right technology choices can be the difference between a mediocre performance and a stellar one. The critical role of technology in modern real estate is inarguable: it streamlines operations, enhances client engagement, and amplifies your reach.

So, how do you get everyone on board, confident, and capable when it comes to using new tech tools? The answer lies in effective training, open information sharing, and empowering each member of your team. Here are 10 strategies that will enable your team to make informed decisions about technology.

1. Technology Audits

A technology audit is like a health check-up for your business. You wouldn’t ignore signs of trouble with your health; the same should apply to your tech stack. Create a spreadsheet and list all the tools your team is currently using. Mark their efficiency, cost-effectiveness, and utility. You might find that you’re paying for features you never use, or worse, you may uncover tools that aren’t serving you at all. It’s not just about finding what’s wrong; it’s about understanding what could be better.

2. Skill Assessment

Understanding your team’s comfort level with technology is crucial. Consider conducting a simple survey that asks team members about their familiarity with current tools, any challenges they face, and what kind of tech they’d like to see in the future. This ensures that you’re not implementing advanced tools that go over everyone’s heads or sticking with outdated tools that hamper efficiency.

3. Training Programs

After the skill assessment, you’ll have a clear picture of where your team stands. Now it’s time for some tailored training programs. For example, if you’re introducing a new CRM system, schedule a live demonstration followed by Q&A sessions. Real-life practice exercises can be more effective than theoretical instructions.

4. Peer-Led Sessions

Remember the most tech-savvy people you identified in the skill assessment? They could become your internal champions. Peer-led sessions are fantastic because they happen between people who already understand each other’s work challenges and jargon. This removes the formality and allows for more open, constructive discussions.

5. Open Forums for Queries

Technology can be intimidating, and some team members might hesitate to ask questions for fear of looking uninformed. Creating a non-judgmental space, perhaps in the form of a dedicated chat channel or weekly roundtable, can break down these barriers. This encourages dialogue and leads to quick problem-solving.

6. Flexibility in Choices

The days of one-size-fits-all solutions are over. For instance, while one agent might prefer automated email marketing platforms, another might excel with a more personalized approach using a different tool. Allowing individual team members to choose platforms based on their comfort and expertise can result in more effective tech usage.

7. Trial Periods

The best way to know if a tool will work is to use it in real-world conditions. Set a trial period of one to three months, during which team members can use the tool and provide weekly feedback. This helps you spot any issues early on and make an informed decision on whether or not to commit.

8. Document Best Practices

As your team uses new technology, some patterns of success will emerge. Document these into a “Best Practices” guide. This shouldn’t be a rigid document but rather a living, evolving guide that gets updated as you gather more data. Not only will this be invaluable for current team members, but it’s also a fantastic resource for onboarding new hires.

9. Management Endorsement

It’s easier to adopt a new habit if you see your role models doing it. Leadership’s endorsement sends a message that the technology is important for the team’s success. A quick “tip of the week” shared by management can go a long way in encouraging team members to use new tools.

10. Continuous Learning

Last but definitely not least, the tech landscape changes rapidly. Make it a habit to keep the team updated on any new features of the tools they’re using, or brief them on upcoming technologies that might impact the industry. Consider monthly tech updates or quarterly training to ensure everyone’s skills stay sharp.

Key Insights

Before diving into the specifics of empowering your real estate team through informed technology decisions, it’s essential to understand the overarching themes. At its core, this approach is about balancing human skills and digital tools to create a synergy that enhances efficiency, fosters creativity, and drives success. This balancing act calls for regular audits, training programs, openness to change, and a culture that encourages continuous learning.

  • Technology audits are vital for understanding your current landscape and making informed decisions for future implementations.
  • Skill assessments and tailored training programs ensure that every team member is comfortable and competent with the technology.
  • Peer-led sessions and open forums encourage a culture of sharing and continuous learning.
  • Allowing flexibility in tool choices respects individual preferences and expertise, making for a more empowered team.
  • Trial periods, management endorsements, and the documentation of best practices serve as a safety net, enabling your team to adopt new technologies confidently.
  • Keep the ball rolling with continuous updates and learning to stay ahead of the technology curve.


The strategies provided are your roadmap to both implementing technology effectively and doing so in a way that respects your team. When implemented thoughtfully, technology becomes your partner in achieving success.