Rob Love: T3 Tech Summit Wrap-Up
Last week I had the privilege of meeting and hearing from some of the brightest minds in real estate at T360’s T3 Tech Summit in Fort Worth, Texas. My friends at Rechat asked me if I could share a few of the many insights from the event.
1. Embracing Disruption: It’s Not Just about Adding New Ingredients
The first insight, inspired by the presentation from Luke Williams, dives into the concept of disruption. In his thought-provoking talk, Williams urged us to rethink our entire approach, rather than simply adding new elements to our existing “recipes.” As real estate tech professionals, we’re often tempted to adopt the latest tools and trends without reconsidering our foundational strategies. Williams reminds us that true innovation lies not in incremental improvements but in fostering discontinuity and finding new recipes.
To embrace disruption effectively, we must be open to challenging traditional norms and actively seek out unconventional solutions. Whether you’re an industry veteran or a newcomer, it’s not about piling on more technology but about redefining how we serve our clients in this ever-evolving landscape.
2. AI in Real Estate: Personalization at Scale
The second insight takes us into the world of artificial intelligence (AI), which is becoming increasingly proficient at helping us personalize at scale. It’s no secret that AI is here to stay in real estate, but the real question on everyone’s mind is how and where to apply it effectively.
AI, with its data processing capabilities and predictive algorithms, is a game-changer when it comes to personalizing the real estate experience for clients. It allows us to tailor recommendations and communications to individual preferences and needs. This aligns with the broader concept of disruption that we discussed earlier – it’s about rethinking our approach, not just adding new ingredients.
We need to recognize that AI isn’t just another tool; it’s a catalyst for change in how we engage with our clients. AI doesn’t replace our expertise and human touch but enhances it by personalizing the experience at scale.
3. From Top of Funnel to Building Relationships
Brokerages spend alot of time top of the funnel on lead generation and acquisition. However, the third insight was that agents aren’t always well positioned to take those opportunities and convert them into real relationships. If a client potentially exists in the CRM of many agents, how can you help agents win that business? Shifting some focus from top of funnel to investing in tools that help build meaningful relationships and add value to clients is a wise strategy. This aligns very well with the personalization at scale that AI empowers.
I’ll close by thanking the T360 Team for an incredible event, the above is just a small fraction of the insight and inspiration that’s come from my time in Fort Worth. Hope you enjoyed the above and thanks again to Rechat for letting me share my thoughts!
