Marketing

Jumpstart June! Open House Tips & Holiday Marketing

9 Min Read

June offers a rainbow of opportunities to engage with your clients, from celebrating the diverse spirit of Pride Month and honoring special dads on Father’s Day, to satisfying your sweet tooth on National Donut Day. Check out new designs in Rechat’s Marketing Center and stay connected with your network!

Summer Open House Tips

As we enter into the busy summer market, it’s crucial to understand the unique opportunities this time of year presents for home sellers. This means not only showcasing the home’s interior, but also emphasizing the charm of summer living. Here are 10 TIPS to ensure your open house will provide a vision of the summer lifestyle potential buyers are sure to enjoy! Feel free to incorporate these tips into your agent newsletters to your clients!

  1. Set the A/C to a comfortable temperature and turn on ceiling fans.
  1. Let in as much natural light as possible, and clean the windows inside and out to enhance the effect.
  1. Highlight the house’s potential for outdoor entertaining. Add punches of color with outdoor decor, and even stage a picnic or barbecue.
  2. Make sure the landscaping looks its best. Freshly cut grass, pruned shrubs, and colorful flowers make a powerful first impression. Power wash the sidewalk and driveway for a polished look.
  1. Offer cool refreshments such as iced tea, lemonade, or bottled water, and even light, summer-themed snacks.
  1. Play up the pool and make it the star. Clean it thoroughly, stage it with colorful towels, and even inflate a few pool toys.
  1. Use light, fresh, and summery scents to make the home appealing. Choose from fresh flowers, lightly scented candles, or diffusers.
  1. Add a few summer interior design touches to help remind buyers of the season, such as beach-themed accessories, a citrus centerpiece, or flowering house plants. 
  1. Consider late afternoon or evening showings to avoid the heat of the day, as well as allow you to showcase outdoor lighting or a stunning sunset view.
  1. Highlight energy-saving features which help homes stay cool in the summer, like energy-efficient windows, insulation, or a new air conditioning system.

Subject Lines & Social Media Hashtags

Pride Month
Pride in Homeownership: Celebrating Diversity in Real Estate
A Rainbow of Listings: Diverse Homes for Diverse Families
Pride Month: Exclusive Properties to Showcase Your True Colors
A Home for Every Color of the Rainbow: Pride Month Home Tours
Hashtags: #PrideHomes #LoveIsLove #EqualityInRealEstate #LGBTQHomes

Father’s Day
Super Dad Deserves a Super Home this Father’s Day!
Grill & Chill: Help Dad Find His Perfect Backyard this Father’s Day
King of the Castle: Father’s Day Real Estate Opportunities
Power Tools & Property Tours: A Father’s Day to Remember!
Hashtags: #DadsDreamHome #FathersDayRealEstate #DadsNewDen #HomeSweetHomeDad

National Donut Day
Donut You Want to Join Me for Coffee?
Sprinkle Some Fun into Your Day: Join Me for Coffee & Donuts
Let’s Talk Real Estate Over Coffee & Donuts!
Coffee, Donuts, and Home Buying Tips This National Donut Day!
Hashtags: #DonutDayDeals #SweetHomes #DonutMissThisHome #DonutDayRealEstate

Did You Know?

Did you know that the month of June is named for the Roman goddess Juno? She was the wife of Jupiter and the goddess of marriage and childbirth.
Source: Encyclopedia Britannica