Powering Agent Success: Macdonald Realty’s Partnership with Rechat

A Trusted Leader in Canadian Luxury Real Estate

19+ Offices across British Columbia 

1,000+ Agents Delivering an Exceptional Experience 

Celebrating Their 80th Year in Business

Macdonald Realty, a full-service brokerage with a legacy of excellence, has been a leader in the Canadian real estate market for decades. As the Senior Vice President of Operations, Rosey oversees multiple departments, including marketing, IT, HR, training, and office operations. Her role is instrumental in selecting and implementing technology solutions that enhance agent productivity and streamline brokerage operations.

THE CHALLENGE
Macdonald Realty faced several challenges with its legacy all-in-one, particularly in marketing and CRM adoption. The brokerage needed a modern operating platform that could:

• Actively guide agents in business-generating activities.
• Provide a standardized tool for all agents to enable hands-on training.
• Leverage automation and AI to scale marketing efforts.
• Offer a comprehensive solution that included CRM, marketing, and automation.
• Differentiate Macdonald Realty from competitors who used similar technology.
• Ensure ease of use to drive higher agent adoption.

Their previous solution was too complex for agents, resulting in low adoption. Additionally, their in-house marketing team was overwhelmed with repetitive tasks such as resizing social media content and creating listing materials, limiting their ability to focus on high-value creative work.

THE SOLUTION

Macdonald Realty chose Rechat as their all-in-one operating platform to revolutionize their marketing and agent productivity. The decision was driven by:

• Rechat’s award-winning AI and automation capabilities.
• An integrated CRM (People Center) that was intuitive and easy to use.
• A scalable Marketing Center that allowed all agents to access high-quality marketing materials.
• A unique competitive advantage, as Rechat was not widely used by local competitors.
• Strong industry recognition, with top U.S. brokerages already leveraging the platform.
  

To support the successful rollout, Macdonald Realty created a dedicated Rechat Liaison role to manage the platform’s implementation, provide in-person training, and drive adoption goals.

THE RESULTS 

Since implementing Rechat, Macdonald Realty has seen significant improvements, including:

• Higher agent engagement with the CRM, moving beyond phone-based contact management.
• Improved marketing efficiency, freeing up the internal design team for custom projects rather than repetitive content creation.
• A structured onboarding process with in-person training sessions, ensuring agents fully leverage the platform.
• A clear adoption goal of 70% agent usage by the summer, with strong progress toward that milestone.
• Enhanced morale within the marketing team, as their workload became more manageable and focused on strategic initiatives rather than repetitive tasks.

By partnering with Rechat, Macdonald Realty has transformed its technology strategy, ensuring its agents have the tools they need to succeed in an increasingly digital real estate landscape. With a dedicated liaison role and strong leadership commitment, the brokerage is on track to achieving its ambitious adoption goals while reinforcing its position as an industry innovator.

→ Interested in learning how Rechat can elevate your brokerage?