Agent Advice: How to Promote Small Business Saturday in Your Neighborhood

As a real estate agent, you’re not just selling homes—you’re selling communities. Small Business Saturday, falling on November 23 this year, presents an excellent opportunity for agents like you to champion local businesses while nurturing relationships with clients and prospects. Here are actionable tips to seize the moment.

1. Curate a Neighborhood Guide

Compile a list of your favorite local businesses that people can support. This guide can be a simple one-pager PDF, a section on your website, or even a video tour. Feature everything from coffee shops and boutiques to local artisans.

2. Team Up With Local Businesses

Reach out to local businesses to collaborate on mutual promotions. They could distribute your property flyers, and you could feature them in your newsletters. This creates a win-win situation, raising brand awareness for both parties.

3. Use Social Media to Showcase Local Gems

Highlight a different local business every day in the week leading up to Small Business Saturday. Include high-quality images, a brief description, and a call-to-action urging people to visit.

4. Host a “Shop Local” Scavenger Hunt

Engage your client base and local community by organizing a fun and interactive scavenger hunt that encourages people to visit multiple businesses. Provide small prizes, like gift cards to the featured businesses, to incentivize participation.

5. Make It Personal

Why do you love these businesses? Share personal testimonials to make your endorsements more relatable and convincing. People are more likely to visit a business if someone they trust vouches for it.

6. Leverage Email Marketing

Send out an email blast featuring your curated list, and why supporting local businesses is so important. Use this as an opportunity to share updates on the real estate market and remind people of your services.

7. Follow Up

After Small Business Saturday, take time to follow up with both the businesses and clients who participated. It’s a simple but effective way to build lasting relationships.

Small Business Saturday is more than just a shopping holiday. It’s a chance for real estate agents to become community ambassadors. By promoting local businesses, you’re contributing to the neighborhood’s economic well-being, strengthening your local network, and adding genuine value for your clients.