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Real Estate AI Marketing

Mastering ChatGPT for Real Estate: Social Media Savior

18 Min Read

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In today’s dynamic real estate market, a strong social media presence is a necessity. But creating engaging, relevant, and consistent content is a time-consuming task that can pull you away from your core responsibilities as an agent or broker. That’s where ChatGPT comes in, an innovation that’s already making a name for itself as a writer’s best friend.

But what exactly is ChatGPT, and how can it transform your social media game? It’s a cutting-edge technology that utilizes the power of artificial intelligence to generate content. From creating eye-catching property descriptions to crafting insightful market analyses, it’s like having a professional writer at your fingertips.

In this blog post, we’ll explore how ChatGPT can help agents and brokers streamline social media posting, making it nearly effortless!

Start with Your Listing Description

The first step to using ChatGPT to help you with social media posts is to give it a property description to work with. This is really the only “ingredient” you’ll need to generate all kinds of social media content. But if you don’t have a property description written yet, and would like to learn more about how to use ChatGPT to create a fantastic listing description, you can check out our blog post here which will walk you through the simple steps.

Now for this example, we’re going to use a listing description that ChatGPT wrote for us about a 2 bedroom, 2 bathroom 1970s ranch-style cottage in Santa Barbara, located close to the beach with a lush backyard. ChatGPT did a great job writing a 6-paragraph description with just this very basic information. A reminder that we are using the 3.5 version which is free to use. ChatGPT-4, which costs $20 per month, will offer even better, richer results.

Pro Tip: It is easiest if you follow all these steps in the same ChatGPT thread, so you can keep the conversation going as your requests evolve. For example, start with the listing description, then ask for the social media post ideas, then calendar for scheduling, etc. You can also refer back to your conversations in the future if you want to reference your prompts and outputs, so you may want to start a new chat for each project or property listing to keep yourself organized.

Generate a Series of Social Posts

With our listing description ready, you can enter a very simple prompt, such as: Can you take this property description and create several social media post ideas from it? Then, below this prompt, paste your property description.

With just that basic prompt, you’ll receive a series of different social media ideas for posts and captions, along with hashtags. You can also add into the prompt the tone you prefer, and mention the audience, which in this case would be home buyers. 

Want to make your prompt even better? Also ask for photo suggestions to accompany each post idea. ChatGPT provides suggestions of the type of property photo you might want to use with the corresponding post, saving you time and making each post nearly effortless. 

Curate Your Calendar of Posts

Now that you have a list of great social media post ideas, it’s time to create a calendar to schedule them, and ChatGPT can help you with that as well! Again, a simple prompt asking for a calendar to schedule the list of posts will get the job done. It will provide you with 2 or 3 weeks of posts, generally. You can refine that if you want a specific number of weeks.

Want to make your prompt even better? Ask it to include new ideas for additional posts. In our case, it provided suggestions such as posting: a natural landscape from the area, a video relaxing in the backyard, and a client testimonial.

Reminder: ChatGPT itself doesn’t have scheduling capabilities, but the content you’ve created can be fed into a social media management tool to schedule and post across various platforms.

Other Types of Social Posts

While using social media to market your listings is a primary example of the type of posts a real estate agent would make, you can use ChatGPT to help you with all kinds of other posts to help grow your real estate business. Consider these opportunities:

Holidays

Prompt example: How can I use the Labor Day holiday as a way to market my real estate business and real estate property listings?

ChatGPT came up with 10 different approaches with topics to leverage social media for Labor Day. Some of the more original ideas were: promoting home features for relaxation over Labor Day weekend, as well as creating posts that express gratitude for clients and the community.

Here are some more ideas to try:

Ad Campaigns

Prompt example: Create a LinkedIn post announcing our real estate firm’s award for excellence in customer service.

Community Engagement

Prompt example: Compose a social media post for a real estate agent highlighting their participation in [community event]. 

Homeowner Tips & Education

Prompt example: Create a social media post offering a quick homeowner tip on energy savings, and ask followers to share their own tips or experiences in the comments.

Surveys

Prompt example: Create an engaging poll about [topic] to gather audience opinions.

These are just a few options, with very brief prompts. You can add all the instructions you like to refine the output because the better your input, the better the output. And if you want more ideas, just ask ChatpGPT for help.

Don’t Forget to Respond!

Now that you’re posting like a pro on socials, don’t forget to respond to your audience when they engage or ask a question. And guess what? ChatGPT can help you write those responses, too!

For General Inquiries About Properties:

  • Prompt: Generate a response to a client who has asked about general inquiries for a property.

For Feedback or Testimonials:

  • Prompt: Provide a reply to a client who has left positive feedback about our real estate services.

For Questions About the Home Buying Process:

  • Prompt: Compose a response to a client who has asked about the different stages of the home buying process.

For Community Engagement or Local Events:

  • Prompt: Craft a reply to a client who has shown interest in community events or local activities in the area.

For Responding to Negative Feedback or Concerns:

  • Prompt: Write a professional response to a client who has expressed concerns or negative feedback about their experience with our services.

Key Insights

By intertwining technology and creativity, agents and brokers can take advantage of new technology to revolutionize the way properties are marketed and relationships are built in the digital world. What once required painstaking effort and time can now be achieved with ease using ChatGPT. With its multifaceted capabilities, it’s not just a tool but an extension of a real estate professional’s vision and online voice.

  • Utilize AI Power: ChatGPT leverages AI to become an agent’s writing assistant, helping create engaging content across various social media platforms.
  • Streamline Listing Descriptions: ChatGPT can craft detailed property descriptions to simplify the first step in social media content creation.
  • Create Diverse Social Posts: From property listings to holiday promotions, ChatGPT’s versatility ensures content variety.
  • Personalize Content Creation: ChatGPT can adapt to specific tones and audiences.
  • Enhance Visual Engagement: By integrating photo suggestions, ChatGPT can help improve social media posts, making them more appealing.
  • Calendar and Schedule Assistance: ChatGPT can create a schedule for posts to organize your social media workflow.
  • Respond to Social Engagement: ChatGPT helps agents respond by crafting professional replies.

Gone are the days of staring at a blank screen, struggling to find the right words. With ChatGPT real estate agents and brokers have a powerful tool that can help agents have a consistent, engaging online presence, save valuable time, and ultimately, lead to more successful transactions.