One of the easiest email marketing tips to put into practice is knowing when to send emails. The three best times to send follow-up emails are 10AM, 1PM, and 6PM. Let’s examine why these times work so well.
People tend to check their emails at the beginning and end of the day. This is when people are least busy with other obligations and have a few moments to read new messages. 1PM is a bit of an outlier because it’s in the middle of the day, but also when people have usually gotten back from lunch.
10AM works well for action-oriented emails, like product announcements and sales. This gives your readers plenty of notice early in the day, which increases the odds they’ll make a purchase during lunch or at home.
1PM is a good choice for sharing new content, product updates, and brief but meaningful bits of information. It’s also a good time for booking appointments, which is an integral part of relationship selling. Perhaps you released a new podcast episode or made a new eBook available? This is a good time to let subscribers know, as they can check it out on their way home from work.
6PM is useful for news-related emails, messages filled with content, or anything that’s longer form. This time of day is when most people are back at home, or at least on their way out of the office. 6PM is when most people have time to read more, which is why you want to take advantage of it.
Sending your email at one of these times keeps your brand and message top-of-mind for your audience. Sending an email mid-afternoon won’t cause your email to flop, but it’s less likely people will notice it. Most people don’t go searching their inbox for every email, so using these times sets your campaigns up for success.
Perfect Timing–Pun Intended
Love these email tips? Download the whole series in our guide, Following Up Through Email.