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Real Estate AI Email Marketing

Mastering ChatGPT for Real Estate: Email Marketing Playbook

19 Min Read

Table of Contents

The real estate landscape is ever-changing, and staying ahead means embracing new tools and techniques. For real estate agents and brokers, this doesn’t just mean knowing the market; it means knowing how to connect with clients. One tool that’s making waves in the world of connection is email marketing with the help of ChatGPT.

Why the excitement around email marketing and ChatGPT? Well, it’s like having a personal assistant that knows just what to say. It’s about connecting with clients on a personal level, nurturing those relationships, and doing it all with a bit of AI-powered flair. It’s direct, it’s personal, and with ChatGPT in your toolkit, it’s easier and more effective than ever.

Using ChatGPT for email marketing isn’t a trendy tech trick; it’s a practical way to enhance your outreach. From crafting engaging customer service emails to designing automated drip campaigns, writing attention-grabbing subject lines, or even generating referral requests, ChatGPT is there to help. Curious to see how it can transform your email game? Let’s explore the hands-on ways ChatGPT can elevate your real estate business.

Prepare your “Ingredients”

The first step to using ChatGPT to help you with any project is to prepare some basic ingredients. For example, if you want help with writing an email proposing some alternative properties to a client which are in the same price range as one you already showed them, you’ll want to have those listing descriptions handy and input them with your prompt so ChatGPT can use the information in its response. Or, you might just need something as simple as an address or event details so this information is included in the output that ChatGPT provides.

Remember to provide additional details about what you need when entering your prompt: this could be making note of your audience (luxury home buyers, first-time buyers) or the correct tone (professional, casual, journalistic). 

If you need help writing property descriptions, and would like to learn more about how to use ChatGPT to create a fantastic listing description, you can check out our blog post here which will walk you through the simple steps. To use ChatGPT for your social media, read this blog entry. 

For this blog post, we’re using the 3.5 version which is free to use. ChatGPT-4.0, which costs $20 per month, will offer even better, richer results. 

Pro Tip: You can refer back to your conversations in ChatGPT in the future if you want to reference your prompts and outputs, so you may want to start a new chat for each project or property listing to keep yourself organized. 

Prompts for Customer Service Emails

Ever get stuck on writing the perfect reply to a client’s question? ChatGPT is like that savvy coworker who always knows just what to say. Need to respond to questions about a new listing or follow up after a house tour? ChatGPT is here to help you craft responses that feel just right and show your clients they’re in good hands.

Example Prompts:
“Write a follow-up email to a client who just viewed a property, asking for feedback and offering further assistance.”

“Craft a closing email to a client who just purchased a home, including congratulations and ongoing support information.”

“Generate a response to a client inquiring about a 3-bedroom house in the downtown area, focusing on similar listings.” (Remember: You’ll need to include descriptions of the similar listings for a comprehensive result.)

Prompts for Drip Campaigns

Would you like to keep in touch with clients year-round but don’t know where to start? With ChatGPT, drip campaigns become a breeze. Think of it as your virtual marketing buddy, helping you create a series of tailored emails to engage clients month by month. Whether welcoming new subscribers or offering seasonal tips, ChatGPT’s got your back, turning the task of monthly emails into an engaging conversation.

Example Prompts:
“Create an introductory email to a new subscriber, highlighting exclusive property listings in their preferred neighborhood.”

“Compose a mid-campaign email to a client, updating them on new listings that match their criteria.”

“Design a final follow-up email for a client who hasn’t responded, offering a personal consultation.”

Pro Tip: You can also ask ChatGPT to create a multi-month drip campaign:
“Compose a 12-month drip email campaign for real estate agents to engage with clients and potential buyers. Each email should align with the following monthly themes. Please ensure that each email is engaging, offers value, and includes a call to action tailored to the monthly theme.”
In this example, you could provide the themes yourself, or you could ask ChatGPT to give you content ideas for a 12-month drip campaign. Here were the ideas we received:

Month 1: Welcome new subscribers, introduce our services, highlight key properties.
Month 2: Emphasize seasonal market trends, tips for homebuyers, featured property.
Month 3: Discuss home financing options, spotlight on a local neighborhood.
Month 4: Spring cleaning tips, upcoming open houses, market forecast.
Month 5: Community events, client success stories, spotlight on luxury properties.
Month 6: Summer home maintenance tips, spotlight on vacation properties, special offers.
Month 7: Market mid-year review, tips for sellers, highlight recent successful sales.
Month 8: Back-to-school home organization tips, spotlight on family-friendly neighborhoods.
Month 9: Fall home preparation, local real estate news, featured listings.
Month 10: Holiday home decoration ideas, client appreciation message, year-end specials.
Month 11: Winter home care tips, year-end market review, planning for the new year.
Month 12: Recap of the year, thank you message to clients, outlook for the coming year.

Prompts for Compelling Email Subject Lines

First impressions matter, and in the email world, that means nailing the subject line. ChatGPT is like a creative friend who always knows what to say to get people’s attention. With its assistance, you can craft catchy and relevant subject lines that make recipients want to click and read more. It’s all about sparking curiosity, and ChatGPT is here to help you light that fire!

Example Prompts:
“Generate a subject line for an email offering a first look at a new property listing.”

“Write a subject line for an email about a price reduction on a luxury condo.”

“Create a subject line for an invitation to a VIP tour of a new development.”

Pro Tip: You can ask ChatGPT to write the email first, and then input the entire email body text into ChatGPT so it can develop the best subject line for the content. Remember to ask for several options so you have a variety to choose from.

Prompts for Referral Requests

Asking for referrals may feel a bit awkward, but not with ChatGPT by your side! It can help you craft requests that feel genuine, friendly, and professional. Imagine being able to reach out to satisfied clients with a personalized message that doesn’t just ask for a favor but celebrates your successful partnership. With ChatGPT, referral requests become less of a chore and more of an opportunity to connect and grow.

Example Prompts:
“Craft a referral request for a client who just closed a deal, emphasizing the value of word-of-mouth.”

“Compose a referral request to send on a client’s one-year anniversary in their home.”

“Write a seasonal referral request, incorporating holiday greetings.”

 “Draft an email announcing a new referral program, offering a gift card for successful referrals.” 

Pro Tip: You can easily tweak these prompts and use them to ask your clients for a review on your website as well. 

Other Great Email Prompt Ideas

Personalized Content Generation: “Generate personalized content for segmented clients interested in family homes in suburban areas.”
Event Invitations & Follow-Ups: “Write an enticing invitation for our virtual home-buying seminar.” or “Create a thoughtful follow-up email thanking attendees of our recent neighborhood tour.” 
Engaging with Seasonal Themes: “Create a spring-themed email offering tips for preparing homes for sale during the spring season.”
First-Time Buyer Guidance: “Create a welcome email for first-time homebuyers, including tips on what to look for in a property and common mistakes to avoid.”
Home Staging Tips: “Write an email offering home staging tips for sellers, with general advice on decluttering, lighting, and furniture arrangement.”

Key Insights

Whether you’re looking to personalize client interactions, streamline drip campaigns, or craft compelling subject lines, the integration of AI-powered tools like ChatGPT offers new avenues to explore.

Getting Started:
Gather essential details like property descriptions, audience type, and desired tone to ensure ChatGPT’s output aligns with your needs.
Select the right version of ChatGPT for your needs and keep your prompts and outputs organized by starting a new chat for each project.

Customer Service Emails:
Utilize ChatGPT to craft personalized responses to client inquiries.
Enhance efficiency without sacrificing the human touch in communication.

Drip Campaigns:
Leverage ChatGPT to design a series of monthly emails for consistent client engagement.
Customize content to align with seasonal themes or market trends.

Compelling Email Subject Lines:
ChatGPT can assist in generating attention-grabbing subject lines that increase open rates.
Tailor subject lines to specific campaigns for a unified and professional appearance.

Referral Requests:
Create engaging and persuasive referral request emails with ChatGPT.
Build incentives into your messaging to encourage client participation.

These email marketing prompts are more than tools: They’re your ticket to crafting content that really connects. Real estate agents can have fun with AI, making emails that hit home with their audience. It’s all about taking what ChatGPT gives you and making it your own, so your emails are effective but feel like you, too!